On the more residential side of downtown, Seymour Decorating Center looks like a paint store at first glance. Look closer, and it’s a full-service design consultation in disguise.

The shelves are loaded with Benjamin Moore and Sherwin-Williams paint, brushes, rollers, and samples, but the real magic happens when someone walks in sweating over a living room that just “doesn’t feel right.” They help customers pick colors, coordinate window treatments, and even talk through basic flooring options.

From an investigative perspective, Seymour Decorating Center is a quiet bulwark against the DIY-disaster trend. Big-box stores sell paint by the gallon, but they rarely stop to explain why putting a cool gray on a sun-starved room will make it look depressing. Seymour Decorating Center fills that gap without calling itself a consultancy.